Business » MPEI - Mount Prospect Entrepreneurs Initiative

MPEI Business Workshop and Event Calendar

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This calendar includes Mount Prospect Entrepreneurs Initiative events, as well as business workshops from local business organizations. For more information on an event, contact the Village of Mount Prospect Economic Development Division, 847-818-5328.

The Loyalty Iceberg: Creating Human-Centered Experiences - a Winsight Webinar

  • Date: 01/28/2021 1:00 PM - 1:59 PM  
  • CostFree

For a long time, customer loyalty has focused on two things: signups and discounts. The commonly accepted thinking was to capture email addresses and send promotions in order to increase transactions. In sum, traditional loyalty = transactional loyalty. But we now know that when it comes to creating enduring customer relationships, transactions are just the tip of the iceberg. A customer must choose you over the competition over and over – and for reasons beyond price. The experience has to be about more than just the transactional cycle of spending money to earn rewards in order to spend more money. From identifying and understanding your customer base to removing friction and adding value, we’ll explore how to create the kind of engagements that result in true loyalty to help you retain customers, drive more revenue from those relationships and succeed in beating out the competition.

When: Thursday, January 28, 2021 · 01:00:00 PM · Central Time (US & Canada)
Duration: 1 hour
Language: English

Learn more or register.

 

Winsight’s mission is to educate, connect and inspire the food, beverage and allied retail industries through unparalleled industry events, actionable research and insightful media. 

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Past Events:

October 10 2024 - Up and Coming Businesses Panel
June 24 2024 - Small Business Funding Options
February 7 2024 - Panel Discussion